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| Photograph by J. Sattell |
I wrote a little something over at Third Coast Digest earlier this week about an exhibit at the Milwaukee Institute of Art & Design (MIAD) that is closing soon: "Designing Desire: The Cultural Effects of Marketing"
"Designing Desire" encourages us to take a closer look at who is exactly calling the shots in our day-to-day lives... which are, for better or worse, inextricably tied to our identities as consumers. What are we buying, and why? How does design shape our desires for products? And, what (or who) is it that drives the messages behind the thousands of commercial messages that bombard us daily?
This show doesn't exactly set out to make "bad guys" out of advertisers and marketing executives, but it does cast a critical eye on the industry as a whole. You'll leave, perhaps ironically, a smarter consumer in the process.
